Fruitflow® in Europe, Middle East and Africa
Europe is a large potential market for Fruitflow® and in May 2009, the Fruitflow® technology was the first to be substantiated by the European Food Safety Authority (“EFSA”) under the new Article 13(5) for proprietary and emerging science. In December 2009 the European Commission authorised the health claim “Helps maintain normal platelet aggregation, which contributes to healthy blood flow”, which was the first wording to be authorised under Article 13(5).
Fruitflow® in powder format was officially launched by DSM at the Vitafoods exhibition in Geneva in May 2013. The powder version is suitable for use in a wide range of products including soft gels, capsules, tablets and stick packs, enabling manufacturers to target a broader consumer base.